Capital
Launch Velocity Is Not Market Depth

Exit liquidity is frequently mispriced at launch. Sales velocity in week one measures marketing execution, not the depth of the market that will exist at exit.

Capital
Risk Transfer Is the Product

Presale structures transfer risk to buyers. Understanding this changes how the entire structure should be read — by both sides of the transaction.

Capital
Selection Discipline

Operator selection is a capital decision. Most developers treat it as a marketing decision. The cost of that confusion is measured at exit.